Income Generation

Manav Sadhna has a unique ‘learning while earning program’ for kids, which provides them a safe haven from street life, a means to generate income, and the inspiration and motivation to further educate themselves. This program, however, is not limited to kids, but reaches out to women, elderly, and various artists in the Gujarati area.

The backbone of this program are the hand made greeting cards, which are designed and sold by Manav Sadhna, and executed by the kids or adults. Currently, Manav Sadhna has over 100 designs, and has such specialty cards as Gandhi, Diwali, and Christmas cards. As of now, these items are sold through social marketing, word of mouth basically. On average, Manav Sadhna makes 25,000 cards each year. Recently there was an order for 30,000 card from various Indian Government organizations.

In addition to greeting cards, Manav Sadhna makes other items such as bed sheets, pillow covers, clay pottery, as well as various ethnic Indian clothing.   Manav Sadhna is in the process of developing a printed catalogue to display these items. This page displays a sample of the hand made cards we prepare.

We are on the lookout for various outlets, such as handicraft stores or Indian stores, in countries such as Australia, the United States, Canada, as well as all of Europe. The market for cards in India will never be very big, as people can’t afford to buy them. If you are interested in knowing more about this program or to arrange an order, please address your inquiry to Vandna Agarwal at Manav Sadhana.

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